Artificial Intelligence as a Pedagogical Medium: Transformations and Challenges of Knowledge Mediation

Main Article Content

Sara Kaichouh
Rachid El Ganbour

Abstract

The rise of generative artificial intelligence systems is profoundly transforming pedagogical practices in higher education, where these tools increasingly act as mediators of knowledge. This article examines how AI use in university contexts reconfigures pedagogical mediation and the teacher–learner relationship by assuming functions traditionally associated with teaching, such as rephrasing, clarification, and learning guidance. Adopting a mediological and critical perspective on digital education, the study analyzes the effects of algorithmic mediation on role distribution, knowledge legitimacy, and student autonomy. It is based on a qualitative interpretive methodology conducted at Mohammed Premier University, combining semi-structured interviews with higher education instructors and a questionnaire administered to students from various academic levels and disciplines. The findings reveal AI-assisted student autonomy correlates with instrumental dependence, alongside a redefinition of the teacher’s role as an epistemological and critical mediator, reshaping the traditional pedagogical process. The study concludes that AI does not replace pedagogical mediation but reconfigures it by introducing a technical third party requiring clearly defined pedagogical, ethical, and institutional frameworks.

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How to Cite
Kaichouh, S., & El Ganbour, R. (2026). Artificial Intelligence as a Pedagogical Medium: Transformations and Challenges of Knowledge Mediation. Mediations and Mediatizations, (24), 162–179. https://doi.org/10.52358/mm.vi24.545
Section
Research articles
Author Biographies

Sara Kaichouh, Université Mohammed Premier d’Oujda

Doctoral researcher in Communication, Digital Transformation, and Mediologie at the Faculty of Letters and Human Sciences, Mohammed First University in Oujda. She also serves as a Training and Development Specialist at the OFPPT, where she is responsible for delivering training in Communication, soft skills, and professions in personal care services.

Rachid El Ganbour, Université Mohammed Premier

Rachid El Ganbour is a professor authorized to supervise research (HDR) in communication, e-learning, and digital transformation at Mohammed I University in Oujda, within the Faculty of Letters and Humanities. He is also the director of the bachelor’s degree programs in information and communication sciences—including the “Parcours d’excellence” track—as well as the master’s program in communication and digital transformation. His research focuses on these same topics.

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